As President Trump threatens Harley-Davidson with a ‘big tax’ over its response to the international tariff uproar, a combination of declining sales, evolving technology, and increased risk aversion from younger generations has led to a national reckoning for the motorcycle industry. While companies like Harley-Davidson fight to remain relevant by attempting to reach new customers and re-establish their ‘cool’ factor, the road ahead looks bumpier than ever. Read more on Playboy.com.
As President Trump threatens Harley-Davidson with a ‘big tax’ over its response to the international tariff uproar, a combination of declining sales, evolving technology, and increased risk aversion from younger generations has led to a national reckoning for the motorcycle industry. While companies like Harley-Davidson fight to remain relevant by attempting to reach new customers and re-establish their ‘cool’ factor, the road ahead looks bumpier than ever. Read more on Playboy.com.
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